JanSport is an iconic American brand specializing in backpacks and student apparel. Founded in 1967 in Seattle, Washington by Murray Pletz, his wife Janis "Jan" Lewis and his father Norman Pletz, JanSport has grown to become the largest backpack manufacturer in the world. Together with The North Face, also owned by VF Corporation, they sell nearly half of all small backpacks in the United States.
The brand is celebrated for its spirit of freedom and exploration, which has been a driving force since its inception. Designed to last and accompany you on every adventure, JanSport products embody confidence and durability. It is also committed to sustainability, constantly evaluating how to reduce its impact, and has initiatives to promote mental health through its #LightenTheLoad mission.
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