New Balance Made in USA


American Craft, Teddy Santis' Vision, and Premium Materials - New Balance Made in USA

If you are searching for sneakers that embody authentic American craftsmanship and contemporary high-end streetwear, the New Balance Made in USA collection is the pinnacle. These models, produced directly in factories in New England with a guaranteed share of handwork, are experiencing a tremendous surge in popularity. Since Teddy Santis (founder of the iconic New York brand Aimé Leon Dore) took over as creative director of this division, the Made in USA line has become a global fashion phenomenon. At Queens, this collection is synonymous with premium style without unnecessary noise.

The Birth of a Boston Icon: The Legendary 990 Series

The story of the collection is rooted in a rich history that began in 1982 with the introduction of the New Balance 990. It was the first running shoe to break the then-unprecedented price point of 100 dollars, instantly becoming a symbol of status.

Today, under Santis' leadership, this line masterfully combines vintage aesthetics with pure New York minimalism. Each drop brings perfectly blended earthy and muted color tones that give the sneakers their unmistakable character.

Materials You Can Feel at First Touch

What immediately sets the Made in USA line apart from standard production is the material composition and craftsmanship:

  • Premium Pigskin Suede: Exceptionally soft, plush suede with a rich texture that gives the sneakers their luxurious 3D appearance.

  • Heavy Technical Mesh: A durable textile base that ensures perfect breathability and an authentic retro running look.

  • Proven Cushioning: Midsole technologies ENCAP® and ABZORB® guarantee stability and legendary all-day comfort.

How to Style New Balance Made in USA?

Models such as 990v3, v4, v6 or retro 998 are today the fundamental building blocks of sophisticated urban uniformity.

At Queens, we love to see them paired with loose baggy jeans, oversized heavy cotton sweatpants, or cargo trousers. Simply throw on a quality basic t-shirt, crewneck sweatshirt, or a lightweight jacket. Embrace American classics that elevate everyday footwear to an art form and gain a perfect patina with age.