Jordan HBR Lunch Box Fuel Pack

The Jordan brand, a subsidiary of Nike, has become synonymous with premium basketball shoes and apparel. Launched in 1985 with the Air Jordan I, the brand has expanded its offerings to include a variety of sports and fashion products. The iconic "Jumpman" logo, inspired by the silhouette of Michael Jordan, has become a global symbol of quality and style. The brand's commitment to innovation and its association with one of basketball's greatest legends have cemented its position as a leader in sportswear.